HubSpot + Rereflect
Combine CRM intelligence with feedback analysis for a complete view of your customer relationships — and optionally push Rereflect's health score straight back into a HubSpot contact property, so your CRM stays in sync automatically.
Up and running in minutes.
Connect HubSpot
Paste a HubSpot private-app access token to authorize Rereflect — no OAuth redirect required.
Enrich Feedback Data
Customer feedback is automatically linked to HubSpot contacts and deals by email address.
Push Health Scores Back (optional)
Opt in to writeback and Rereflect pushes each customer's health score into a HubSpot contact property you choose.
Built for this channel.
Contact Matching
Feedback is automatically matched to HubSpot contacts by email address.
Deal Context
See deal stage, value, and history alongside customer feedback.
Revenue Impact
Prioritize feedback from high-value accounts. Know which pain points affect your biggest customers.
Lifecycle Tracking
Track how customer sentiment evolves across their lifecycle — from prospect to long-term customer.
Health-Score Writeback
Opt-in bidirectional sync pushes Rereflect's calculated health score back into a HubSpot contact property you choose — kept in sync automatically as scores change.
Churn Labels from Lost Renewals
Opt in and Rereflect reads closed-lost deals from the renewal pipelines you name and proposes them as churn labels. They are suggestions, never labels: each one waits in a review queue for a human to confirm or reject, because a lost renewal is not always a churn. Off until you configure it — name no pipelines and nothing is suggested.
Who it helps.
Our reps live in HubSpot. Now the health score shows up right on the contact record, so nobody has to context-switch to Rereflect to know an account is at risk.
Deal value and feedback sentiment used to live in two different tools. Rereflect ties them together in HubSpot, so we prioritize fixes by revenue impact, not gut feel.
Connect in four steps.
Navigate to your Rereflect dashboard and open the Integrations page.
In HubSpot, create a private app and copy its access token. Grant crm.objects.contacts.read (and crm.objects.deals.read) scopes.
Connect HubSpot from Settings → Integrations by pasting the private-app token. Rereflect validates and encrypts it immediately.
Create a number-type custom contact property in HubSpot, grant crm.objects.contacts.write on your private-app token, then enter the property name in Rereflect to turn on writeback.
Feedback is enriched with CRM context automatically. If writeback is enabled, each customer's health score pushes to HubSpot as it updates.
Questions, answered.
Self-host it and connect your tools.
Deploy Rereflect on your own infrastructure and wire up every feedback channel you already use. MIT licensed, every feature unlocked.