HubSpot Integration

HubSpot + Rereflect

Combine CRM intelligence with feedback analysis for a complete view of your customer relationships — and optionally push Rereflect's health score straight back into a HubSpot contact property, so your CRM stays in sync automatically.

How It Works

Up and running in minutes

1

Connect HubSpot

Paste a HubSpot private-app access token to authorize Rereflect — no OAuth redirect required.

2

Enrich Feedback Data

Customer feedback is automatically linked to HubSpot contacts and deals by email address.

3

Push Health Scores Back (optional)

Opt in to writeback and Rereflect pushes each customer's health score into a HubSpot contact property you choose.

Key Features

Everything you need built in

Contact Matching

Feedback is automatically matched to HubSpot contacts by email address.

Deal Context

See deal stage, value, and history alongside customer feedback.

Revenue Impact

Prioritize feedback from high-value accounts. Know which pain points affect your biggest customers.

Lifecycle Tracking

Track how customer sentiment evolves across their lifecycle — from prospect to long-term customer.

Health-Score Writeback

Opt-in bidirectional sync pushes Rereflect's calculated health score back into a HubSpot contact property you choose — kept in sync automatically as scores change.

Churn Labels from Lost Renewals

Opt in and Rereflect reads closed-lost deals from the renewal pipelines you name and proposes them as churn labels. They are suggestions, never labels: each one waits in a review queue for a human to confirm or reject, because a lost renewal is not always a churn. Off until you configure it — name no pipelines and nothing is suggested.

Get Started

Set up in 5 simple steps

1

Go to Settings → Integrations

Navigate to your Rereflect dashboard and open the Integrations page.

2

Create a HubSpot private app

In HubSpot, create a private app and copy its access token. Grant crm.objects.contacts.read (and crm.objects.deals.read) scopes.

3

Paste the token into Rereflect

Connect HubSpot from Settings → Integrations by pasting the private-app token. Rereflect validates and encrypts it immediately.

4

Optional: enable health-score writeback

Create a number-type custom contact property in HubSpot, grant crm.objects.contacts.write on your private-app token, then enter the property name in Rereflect to turn on writeback.

5

Start syncing

Feedback is enriched with CRM context automatically. If writeback is enabled, each customer's health score pushes to HubSpot as it updates.

FAQ

Frequently asked questions

Self-host and connect HubSpot.

Deploy Rereflect on your own infrastructure and start enriching feedback with CRM context in minutes.