Zendesk + Rereflect
Your Zendesk tickets are the richest, highest-intent customer feedback you have. Rereflect connects with a subdomain, agent email, and API token — then analyzes every new ticket for sentiment, pain points, and churn risk, and maps it to the requester in Customer 360. No manual CSV exports.
Up and running in minutes.
Connect Zendesk
Paste your Zendesk subdomain, agent email, and an API token to authorize Rereflect — no OAuth redirect required.
Tickets Flow In
Rereflect polls for new tickets automatically from the moment you connect. Want real-time? Wire an optional Zendesk trigger/webhook.
AI Extracts Insights
Every ticket is analyzed for sentiment, categorized, flagged for churn risk, and mapped to the requester in Customer 360.
Status Syncs Back
Turn on status-sync and the feedback item follows the ticket — moving to In Review or Resolved as the agent works it, via a 15-minute poll plus an optional real-time webhook trigger.
Built for this channel.
Ticket Analysis
Each ticket's subject and description are analyzed for sentiment, pain points, and feature requests — automatically.
Automatic Sync
New tickets are pulled in on a schedule from the moment you connect. No manual CSV exports, no batch jobs.
Real-Time Webhooks
Wire an optional Zendesk trigger/webhook for instant delivery — HMAC-signed and verified over the raw request body.
Requester Mapping
Every ticket is mapped to its requester by email, feeding Customer 360, health scores, and churn signals like any other source.
Churn Risk Detection
AI flags frustrated customers from ticket tone and content before they cancel — so you can step in early.
Exactly-Once Ingestion
Tickets are de-duplicated by ticket ID across polling and webhooks, so you never get duplicate feedback for the same ticket.
Status Sync (Poll + Real-Time)
Opt in and Rereflect keeps the feedback item's status in step with the Zendesk ticket — a 15-minute poll works behind any firewall, and an optional webhook trigger applies the change the moment an agent updates the ticket.
Who it helps.
We had thousands of Zendesk tickets and no way to see the big picture. Rereflect surfaced our top 3 recurring issues within a week — we fixed them and ticket volume dropped.
Feature requests were buried in support tickets nobody re-read. Now Rereflect surfaces them automatically, with sentiment context, straight from Zendesk.
The churn detection caught a key account's frustration from the tone of their tickets before it ever reached me. We jumped on it and saved the renewal.
Connect in four steps.
Navigate to your Rereflect dashboard and open the Integrations page.
In Zendesk Admin Center → Apps and integrations → APIs → Zendesk API, enable token access and add an API token. Copy it — Zendesk shows it once.
Enter your subdomain (the {subdomain} in {subdomain}.zendesk.com), the agent email that owns the token, and the API token.
Rereflect verifies the token, encrypts it at rest, and creates a Zendesk feedback source so new tickets flow in. The token is never shown again.
Copy the webhook URL and signing secret from Rereflect, then create a Zendesk webhook and a "Ticket is created" trigger pointing at it. Otherwise Rereflect polls automatically.
New tickets appear within minutes — analyzed for sentiment and mapped to the requester in Customer 360.
Enable status-sync to keep feedback status matched to the ticket — via the 15-minute poll always, plus a second "Ticket updated" trigger on the same webhook (tagged "event": "ticket.status_changed") for instant updates.
Questions, answered.
Self-host it and connect your tools.
Deploy Rereflect on your own infrastructure and wire up every feedback channel you already use. MIT licensed, every feature unlocked.